Political ads on Instagram can be a great way to target your competitor’s audience. Here’s how to do it.

Why target Competitor Audiences?

There are a few reasons why you might want to target competitor audiences on Instagram:

  • Because they are likely to be interested in what you have to say.
  • Because they are not familiar with your campaign or candidate and, therefore, more open to hearing your message.
  • Because they may be less engaged with the political process and more receptive to your message.

Reaching competitor audiences on Instagram is easier than you might think. The priority is to identify your competitors. Other candidates are vying for the same if you’re running for office in a particular district or state.

Take some time to research your opponents and their social media presence. Once you’ve identified your competitors, it’s time to start targeting their audiences.

Targeting Competitor Audiences on Instagram

Instagram offers many targeting options that allow you to reach specific audiences with your ads. These include interest-based targeting, behavior-based targeting, and even lookalike audience targeting.

Lookalike audience targeting is especially powerful when trying to reach new potential voters without much data.

Lookalike audience targeting allows you to create an audience of users similar to your current supporters or those who have interacted with your campaign in some way (such as liking or commenting on a post). This is an efficient way to reach new potential voters without starting from scratch.

Once you’ve created your lookalike audience, it’s time to create ads that resonate with them. Remember that Instagram users are scrolling through their feeds quickly and are unlikely to stop and read a long message from a political campaign.

Instead, create visually appealing ads that communicate your key messages quickly and effectively. Use solid visuals and concise copy to convey your point and leave a lasting impression.

Instagram Political Ads: How to Target Competitor Audiences

First, you must create a list of your competitor’s followers. To do this, go to their profile and click on the follower tab. Once you have a list of their followers, you can begin targeting them with your ads.

To create an ad, go to the Make an Ad page on Instagram. So you’ll be able to select a format, an objective, and your audience. For the audience, you’ll want to select “Custom” and then input the list of your competitor’s followers you created earlier.

When your ad is created, it will be shown to those interested. This is because Instagram uses algorithms that consider interests and demographics when determining who sees an ad.

You can use a few strategies when targeting competitor audiences on Instagram. The first is to use the platform’s built-in audience targeting features. Facebook, which owns Instagram, has a wealth of user data that you can use to target your ads.

For example, you can select users by age, gender, location, interests, and behavior. This gives you much flexibility regarding who you want to target with your ads.

Another strategy is to partner with influencers with audiences that overlap with your target demographic. Influencer marketing is a great way to reach new people on Instagram and get your message in front of potential voters.

You can also use hashtags to reach possible voters who might not be following you or your competitors. Hashtags are the best way to get your work in front of people interested in the topics you’re discussing.

You can use paid media to reach potential voters who don’t follow race candidates. Paid media allows you to place your ads in front of people who may not be familiar with the election or the candidates running. This is a great way to get your message in front of people who might not otherwise see it.

Getting your message in front of as many people as possible is critical in politics. And over one billion monthly active users, Instagram is a powerful platform for reaching potential voters.

By running ads on Instagram, you can target specific audiences—including your competitors—to get your message in front of the people who matter most. Here’s how:

Step 1: Create a list of your competitor’s followers

To get started, you must list your competitor’s followers. You can do this by visiting their profile and clicking the “Followers” tab. If you have a list of your competitor’s followers, you can begin targeting them with your ads.

Step 2: Create an ad campaign specifically for targeting competitor followers

If you have a list of your competitor’s followers, you must create an ad campaign to target them. To do this, go to your Facebook Ads Manager and create a new campaign. Then, under the “Audience” section, select “Custom Audience.

“Select “Lookalike Audience” and choose your competitor’s page as the source. Facebook will then generate a list of people similar to your competitor’s followers. You can use this list to target your ads specifically to people interested in what you have to say.

Step 3: Run your ads!

Now that you’ve created a targeted ad campaign for your competitor’s followers, it’s time to start running your ads! Use compelling images and copy that explains why someone should vote for you over your opponent. And never forget to track your results to see how effectively your campaign reaches potential voters.

Create engaging content

While you may not be able to run paid ads on Instagram, you can still use the platform to reach potential voters. The key is to create content that is engaging and visually appealing.

Post photos and videos highlighting your campaign’s key messages, and include relevant hashtags so users can easily find your content.

Utilize Instagram stories

You post regular photos and videos and take advantage of Instagram Stories, which allows you to keep short videos and images that disappear after 24 hours. Because they’re temporary, Stories are perfect for sharing behind-the-scenes glimpses of your campaign or quick updates on the latest news. Just be sure to use relevant hashtags so that people can easily find your content.

Partner with influencers

Influencers are popular users with large followings on Instagram. If you can partner with an influencer who supports your campaign, you’ll be able to reach a whole new group of potential voters. Influencers can promote your content through sponsored posts or by simply including your campaign’s hashtag in their seats.


By targeting your competitor’s audience with political ads on Instagram, you can reach potential voters who might not be familiar with your campaign. This is the best way to get exposure for your candidate and increase name recognition.

Using the abovementioned techniques, you can reach potential voters your competitor may have missed. Instagram political ads are a great way to get likely voters—including your opponents.

By creating a targeted ad campaign specifically for your competitor’s followers, you can ensure that the message is seen by those who are most interested. So what are you waiting for? Get out there and start running some ads!

Instagram Political Ads are a great way to target your competitor’s audiences. However, they can be tricky to set up and require specific knowledge about how the platform works.

Contact us if you want help setting up your Instagram Political Ads or need advice on targeting your competitor’s audiences. We have years of experience running successful political campaigns and can help you achieve your desired results.

Published On: September 16th, 2022 / Categories: Political Marketing /

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