The world of marketing is changing and has been for a while. With the rise in digital marketing, social media, and influencer marketing, it’s hard to keep up with the latest trends. We’ll explore how politicians are using different forms of advertising to get their message out there and what marketers can take from these campaigns to use them in their work.
Whether you’re a small business owner, political candidate, or nonprofit organization – the way you market your product or service is essential.
With so many marketing trends to choose from for social media platforms like Facebook and Twitter, it’s challenging to know what will be effective.
But with these top five marketing trends gaining popularity shortly, there are some clear winners that every campaign needs to implement if they want strong results.
The Top Political Marketing Trends Gaining Popularity In future
- Political Candidates, campaigns, and causes will use advanced technology to connect with more and more voters. Customized, real-time advertising will be tailor-made to each voter.
- Political campaigns will depend more on leveraging technology (not just “nimble” thinking) to capture voters and ultimately influence the outcome of elections.
- Political campaigns will be more like product launches than today’s traditional political marketing campaigns.
- Political marketing will utilize social media and the Internet to engage target groups quickly, efficiently, and cost-effectively, and candidates will tailor messages to target groups of voters.
- Political campaigns will target specific voters and deliver information, political messages, and entertainment when and where they want it. TV and print advertising messages can be “fine-tuned” to particular individuals in future campaigns.
- Political marketers and agencies will shift from direct mail, snail-mail, and billboards. They will learn customer and audience analytics, use data and technology, and target micro-audiences. Things have already become much more personal with Twitter, Facebook, and the explosion of political blogging.
- Political Marketing campaigns will aggressively leverage targeted advertising, interactivity, and other technologies to influence voters and keep them informed. Campaigns and voters will have easy access to information they need and can communicate with their representatives easily. Public and government officials will use cutting-edge technologies to become more efficient and to serve their constituents better.
- Politicians will be able to reach lots and lots of voters in a hurry, using increasingly sophisticated and personalized databases and message channels. Candidates will get their messages out quickly and efficiently without worrying about the press or being pigeonholed as extremists.
- Political campaigns will come alive with interactive technology. They will be populated with intelligent agents that will serve as surrogates for the candidates who will push and pull voters in the direction the campaigns are trying to take them.
- Political marketers will use their own and opponents’ ideas and make them available to voters. This can be done by allowing voters to drive and select their agenda or next step in the political process. It can also be done by enabling voters to create their own centralized communications system, or “internet-government,” allowing them to eliminate the middleman of representatives.
- Political marketing will begin to track and record consumer activities, even deciding not to participate in a political program or not to vote.
- Political parties and candidates will use social media and peer pressure techniques to influence voters to a point where individual influence and persuasion are merged into a single virtual entity and directly impact voter behavior.
- Political candidates will use social media and other technologies to communicate with voters, just like they try to do today. But they will do it intelligently. They try to uniquely ‘address their audiences’ hopes, experiences, dreams, desires, and aspirations,’ instead of just using the same old messages the candidates have always used.
- Political campaigns will be run along the same lines as other marketing campaigns. Political campaigns will be evaluated in the same way companies measure their marketing efforts—along with a wide range of criteria that might include demographics, consumer attitudes and beliefs, consumer behavior, and a company’s return on investment (ROI).
- Politicians will run political campaigns that focus on technology and a candidate’s message.
- Politicians will be reaching out to voters differently than they do today, with media emerging as a significant factor in the electoral process.
- Political marketing will mix negative and positive campaigning using social media and data mining to target messages to selected audiences.
- Political marketing will move away from the 30-second commercial and toward online engagement. Political candidates and advocacy organizations will also use new tools to target voters in every door and district (microtargeting) and interactive social and mobile tools to communicate and interact with voters (new media). “In the future, political marketing will be more about gaining and maintaining access to voters than about communicating messages.”
- Marketing campaigns and political candidates will use virtual worlds, avatars, and alternate life scenarios to connect personally and effectively. They will also use social networks, blogs, and text messaging to communicate with their audiences.
- Political marketing communications will be science-based, authentic, and valuable for the candidate and cause alike.
- Political marketing will be ever more dependent on information from databases, and those databases will be ever more dependent on “Private Eye” technology that scans digital information.
- Political marketing will become more interactive through e-mail and the Internet. And we will see more of what amounts to political commercials, except that they will be viewed on the Internet. And politicians will strive to get more and more media coverage; that’s what political marketing will help them do.
- Innovative identity technology will target individual voters based on a person’s personality and past behavior. “Behavioral target marketing” will seek to change the behavior of voters by laser focusing messages on individual personality preferences. These marketing tools could be used to “nudge” voters into selecting some candidate or ballot initiative.
- Political consumerism will be a significant factor in what candidates are elected. People will consider who they support and how they can show their support via various technologies – not simply by casting a ballot at election time.
- Political organizations will increasingly leverage online and offline channels to research and persuade individually.
- Political campaigns will use digital technologies like intelligent customer data management, customer relationship management platforms, social media, and more to communicate with voters and persuade them to support them.
- Political campaigns promise to be utterly dependent on marketing techniques and the use of marketing technology. Political campaigns are likely to become the impetus driving marketing development and use.
- Political candidates will use both traditional and new communications to try and win elections. But they’ll need speed, agility, and adaptability to be successful.
- All campaigning will be electronic. People today expect to “do their own thing,” and the political world is no different. Soon, if you want to vote, you’ll do it electronically.
- Political campaigning will be a multi-sensual experience for voters. Political candidates, for example, will campaign for president using the Internet, television, magazines, telephones, direct mail, and the oldest campaign instrument: the handshake.
With all the possibilities and opportunities in marketing, it can be challenging to choose which strategy will work best for your business. Here are some of our favorite political marketing trends that we’re seeing gain popularity this year. For more information about how these strategies might fit with your campaign goals, contact us!
One way to get in touch is by filling out our online form on this site or give us a call at +91 9848321284. Let’s work together today!