Words are powerful and can bring up feelings of anger, happiness, sadness. Sometimes words can make you feel like you’re part of something bigger than yourself.” “This is why we must be careful with our chosen words. Words matter because they have a lasting effect.

“No matter what side of the political spectrum you are on, we all want to believe that our political leaders have our best interest at heart. But with so much going on in today’s world, it can be hard to trust those who govern us.” “Here, I will discuss a few words every leader should say more often and tips for building trust from those they lead.”

Words Every Political Leader Should Say More Often to Build Trust

  • I will do my best to be honest with you.
  • I will try not to make promises that are impossible for me to keep
  • My door is always open if you have a problem or concern
  • You can trust that what I say is the truth and nothing but the truth
  • “I’m sorry.”
  • “Thank you.”
  • “Please forgive me.”
  • “You are not alone.”
  • “It’s okay to be wrong sometimes, and I want you to know that I will always support you when that happens.”
  • I will always be honest with you.
  • You can trust me to do what is best for our country
  • I am sorry if you feel betrayed by my actions. This was the right decision
  • Thank you for your feedback- it helps me know how to serve the people of our country better
  • I made a mistake
  • You’re right, and here’s what we’ll do about it
  • “I’m sorry for any mistakes and will work hard to correct them.”
  • “I want to hear your opinions on this issue because you are important to my constituency.”
  • “Thank you for telling me how you feel; we must stay connected in these difficult times.”
  • “You’re welcome.”
  • “Please forgive me for my mistakes and missteps.”
  • “What can I do to make this right?”
  • I’m sorry
  • Thank you
  • You’re welcome
  • Please forgive me for my mistakes in the past, and let’s start over now
  • I believe in you
  • “I am sorry for what has happened.”
  • “I will do everything in my power to make this right.”
  • “We are not alone- we have our nation’s and allies’ support.”
  • “This is a difficult time, but I believe in our strength as a country to get through it together.”
  • I am sorry for any harm or pain my actions have caused
  • I will be more mindful of the consequences of my decisions in the future
  • I know that some people are not happy with me right now, and it is important to me to regain your trust
  • It’s been a tough few weeks/months/years, but we’re going to get through this together
  • “Please forgive me for any mistakes I’ve made in the past.”
  • “Forgive me for not being perfect and making mistakes sometimes, but I am trying my best.”
  • I will not let you down
  • You deserve a voice in this process
  • We can do better together
  • I listen to what you say and want to hear your thoughts on the matter.
  • Thank you for being here today/for participating in this discussion
  • I’m sorry for my mistakes
  • Thank you for your trust in me
  • I’ll be honest with you about the challenges we face
  • I want to hear from you- what are some of your concerns?
  • “What can I do to help?”
  • “How are you feeling today?”
  • I apologize for any mistakes I have made
  • I’m sorry you feel that way
  • Thank you for your feedback; it’s important to me
  • You’re right about this one thing- let me think about how we can address it together.
  • “You are important to me.”
  • “I will listen to what you have to say.”
  • “What’s your opinion on this?”
  • “I want the best for all of us, including myself.”
  • I don’t know the answer to that question, but I’ll find out and get back to you as soon as possible.
  • Let me think about it and get back to you with a response in 24 hours or less.
  • “Thank you for your service.”
  • “You’re doing a great job.”
  • “I believe in you and trust you can do this.”
  • “I will always tell the truth.”
  • “I don’t know everything, but I am willing to learn.”
  • “You’re right, and I’m wrong sometimes.”
  • “I’ve made mistakes, and I hope you’ll forgive me.”


“You can trust me.” These words may seem simple and obvious, but they are the most important of all.

Without this essential phrase in your message to constituents, you’ll never be able to build any semblance of public goodwill.

Building trust with your voters is hard work; we’ve helped many political leaders do that by providing consulting services tailored to their needs.

Whether it’s campaign strategy or speechwriting, our team has the experience and expertise needed to help you succeed as an elected official who wants people on both sides of the aisle coming together for something bigger than themselves.

Have you considered how neuroscience research could impact what you say? Get some insight from us today!

One way to get in touch is by filling out our online form on this site or give us a call at +91 9848321284. Let’s work together today!

Published On: November 24th, 2021 / Categories: Political Marketing /

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