Understanding the data behind your online presence is essential to success in today’s digital world. With the 2020 election season in full force, leveraging data-driven insights through Instagram analytics tools can help get a candidate’s message out to their target audience and beyond.

Here are the best Instagram analytics tools that political campaigns should consider using.

Leveraging Instagram Analytics Tools for Political Campaigns


Iconosquare is a comprehensive social media management platform that provides deep insights into how users interact with an account’s content. Iconosquare offers various features, including post-scheduling, performance analysis, hashtag monitoring, influencer tracking, and more. It also provides detailed breakdowns of follower demographics such as age, gender, and location. It makes it easy for campaigns to identify their most engaged followers and new potential target audiences who could interact with their posts.

Iconosquare is an analytics platform designed explicitly for Instagram campaigns. It provides detailed insights into post-performance, follower demographics, engagement rates, location-based insights, and more. You can also use their hashtag tracking feature to see how your posts perform across multiple hashtags. Iconosquare is an excellent tool for any political campaign seeking detailed insights into their Instagram account performance.

Iconosquare is another great analytics tool for political campaigns on Instagram. Iconosquare allows you to track user engagement on all your posts and overall follower growth over time. It also provides comprehensive insights into what type of content resonates with your followers and which hashtags are the most popular among them. Additionally, Iconosquare offers advanced features such as A/B testing and sentiment analysis to understand better how users feel about specific topics or campaigns.

Hootsuite Insights

Hootsuite Insights is another great analytics tool that can use by political campaigns to measure success on Instagram. With Hootsuite Insights, you can track post performance over time, analyze influencer accounts, monitor competitor accounts, and much more. It is an excellent tool for getting an in-depth look at your political campaign’s performance on Instagram and ensuring you’re reaching the right audience with your content.

Socialbakers Analytics

Socialbakers Analytics is another popular analytics tool for Instagram users. This tool allows users to track key performance indicators such as engagement rate, reach, impressions, and more across multiple accounts from one dashboard. Socialbakers also provides demographic breakdowns of followers and insights into what content resonates most with viewers. This data can use to determine which posts perform better than others and craft a strategy accordingly.

Socialbakers Analytics Suite is another great tool that tracks key metrics like engagement rate and follower demographics. You can also use this platform to analyze competitors’ accounts and measure performance across multiple channels (including Facebook, Twitter, YouTube, etc.). This tool is handy for political campaigns that want to understand how their posts compare to other accounts in the same space.

Sprout Social Insights

Sprout Social Insights is an all-in-one analytics tool that provides detailed reports on user engagement across multiple platforms, including Twitter, Facebook, and Instagram. The agency also offers powerful visualizations, such as heatmaps, that allow users to instantly identify when their posts resonate with their followers on a given day or hour. Through Sprout Social Insights, campaigns can quickly understand what type of content works best at different times of day or week depending on their audience demographic needs.

Sprout Social is a powerful analytics tool designed specifically for social media marketing. It offers in-depth reporting capabilities and allows you to monitor the performance of your Instagram account in real-time. With Sprout Social, you can easily track your account’s followers, which posts perform well, and which hashtags are used most often. Sprout also offers a variety of other features, such as content scheduling, keyword tracking, and influencer marketing.


SocialRank is an analytics platform that helps you understand who engages with your brand on social media platforms like Instagram. It tracks user engagement levels so that you can identify who the top influencers are in your community and engage with them more effectively. It can be beneficial for political campaigns as it allows you to target particular audiences with tailored messages or content pieces that resonate with them more strongly than generic ones would have done otherwise. Additionally, SocialRank offers demographic insights so that you can better understand who follows your page and tailor your messaging accordingly.


CrowdTangle is a social media data platform that provides detailed insights into your campaign’s performance on Instagram. The platform collects data from millions of sources, including posts, comments, likes, shares, accounts, etc. It then uses this data to generate comprehensive reports that provide an overview of your campaign’s performance on the platform. CrowdTangle also tracks engagement metrics such as likes and comments on posts, giving you a better understanding of what content resonates best with your target audience.

Stories Insights

The Stories Insights feature offered by Instagram gives you access to detailed metrics about stories posted by your account or page. It includes information such as reach, impressions, and exits, which can help you identify which stories are performing well and which could improve. You can also compare story performance over time to understand how effectively they engage your followers and drive them towards action (e.g., voting).


Using data-driven insights from these powerful Instagram analytics tools can help political campaigns gain valuable knowledge about their target audiences in real-time and make informed decisions about which messages will resonate most effectively with voters come election day.

The ability to gain instant feedback on how followers interact with each post gives campaigns an edge over those without access to this information — making these three tools invaluable for political candidates looking to make a lasting impact on the minds (and hearts) of voters this election season!

After carefully comparing the best Instagram analytics tools for political campaigns, it is clear that each one offers specific features that provide deep and well-rounded insights into users’ engagement with content.

Understanding user engagement within an effective political campaign is paramount to success, as it provides central data when deciding how to navigate different types of discourse.

Although understanding these analytics can be daunting, they are invaluable in helping you make informed decisions when creating persuasive content.

Whether you are a small business or an extensive political campaign, the right Instagram analytics tool will ensure your efforts can be monitored and built upon to maximize engagement.

If you’re overwhelmed by all the options and want assistance getting started on the right foot, consider investing in professional Instagram Political Campaign Consulting services. They can help you navigate the platform and use its offerings effectively for your mission and goals.

Published On: January 26th, 2023 / Categories: Political Marketing /

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