In the world of digital marketing, success is measurable. There are a variety of metrics that campaigns can track to gauge what strategies are working and what needs to be improved. Regarding Facebook, there are several key metrics that every political movement needs to be monitored.

Facebook metrics every political campaign needs to track

Engagement Rate

Engagement rate measures the number of people interacting with your content divided by the number of people who see it. Engagement can include things like likes, comments, shares, and clicks. This will give you a glance at how well your content is performing and whether or not people are interested in what you’re posting.

Engagement rate is the percentage of people who see your post who like, comment or share it. This metric is an excellent way to gauge how well your content resonates with your audience.

Increased engagement indicates that people are interested in what you’re saying and are more likely to take action, like voting for you on election day.

To get your engagement rate, take the number of persons who engaged with your post and divide it by the number of peers who saw it.

Post Reach

Post reach is the number of peers who sees your content. This metric is important because it will show you how far your content is spreading and how many people it’s reaching.

Page Likes

Page likes are the number of those who have liked your page. This metric is important because it will give you an idea of how much interest there is in your page and whether or not people are engaged with your content.

Click-Through Rate (CTR)

The Click-through rate is a bar that measures the number of people who click on a link divided by the number of peers who see it. This metric is important because it will show you how compelling your call-to-action is and whether or not people are interested in what you’re offering.

Conversion Rate

Conversion rate is a metric that measures the number of people who take a desired action divided by the number of peers who see it. This metric is important because it will give you an idea of how effective your campaign is in getting individuals to take the desired action.

Cost Per Click (CPC)

Cost per click is a bar that measures how much you pay for an ad divided by the total number of clicks on that ad. This metric is important because it will give you an idea of how much you’re paying for each click on an ad and whether or not that cost is worth it based on the results you’re getting from those clicks.

Frequency

Frequency is a metric that measures how often your ads are shown to each person who sees them. This metric is important because it will give you an idea of how often your ads are being seen and whether or not they’re being shown too much or too little.

Click-Through Rate (CTR)

The Click-through rate indicates the percentage of people who see your post who click on a link included in the center. This metric is crucial as it shows how effectively your content gets people to take action. A high CTR denotes that people are interested in what you’re saying and are likelier to click on a link to gain more or take action.

To calculate your CTR, divide the number of clicks on your connection by the number of people who saw your post.

Reach

Reach is the number of peers who sees your post. This metric is crucial because it shows how far your message is spreading. A high reach indicates that more people visit your content and hear your news. To calculate your reach, take the number of impressions (times your post has been seen) and divide it by the number of individuals in your target audience.

Virality

Virality measures how many times your content is shared on Facebook. This bar is important because it shows how effectively your content lets people share it with friends and followers. A high virality indicates that people are interested in what you’re saying and are more likely to share it with others.

To calculate virality, divide the number of times your content has been transferred and the number of impressions (times your post has been seen).

Conclusion

Facebook metrics provide valuable insights into how well your campaign is doing and what areas need improvement. By tracking these key metrics, you can ensure your campaign is as successful as possible!

Facebook is a powerful tool for any political campaign. The data it provides can give you an edge over your opponents and help you better understand the voters you are trying to reach. Tracking the proper metrics ensures that your Facebook efforts are paying off and helping you achieve your goals.

Contact us if you need help setting up or analyzing your Facebook metrics so that your political campaign can be a success.