A political crisis can be a terrifying thing for any campaign. And while having a plan in place is essential, sometimes you’re forced into action before you’ve had time to prepare. We’ll look at the key things that need to be done when handling a crisis from start to finish and how best to react when faced with an unforeseen situation.

Do you know how to handle political crisis communication in your election campaign? Here are five tips that will help.

  • Be transparent and honest about the crisis,
  • Acknowledge the problem,
  • Take responsibility for it,
  • Explain what you’re doing to remedy it,
  • Provide an update on progress.

What is Political Crisis Communication?

A political crisis is when the people in charge of your country try to tell you what’s wrong with it.

Political crises are challenging for politicians, parties, and governments to handle.

Political Crisis Communication refers to communication strategies used by political leaders and their teams.

Political crisis communication is a way for politicians and government agencies to communicate with the public during crises.

Public officials use political crisis communication to manage their messages and messages about those in political distress. These messages can handle several forms: speeches, interviews, press releases, and other statements and documents.

Organizations must ensure their messaging is clear and consistent in a political crisis.

How to Handle Political Crisis Communication in Your Election Campaign

  • Establish a Crisis Communication Team
  • Develop an Emergency Response Plan
  • Conduct Regular Audits of Media Coverage
  • Monitor the News for Potential Issues
  • Keep Your Candidate Informed and Up-to-Date with Current Events
  • Prepare for Social Media Outbursts
  • Consider the timing of your release carefully
  • Be transparent and honest about what you know
  • Stay away from speculation and rumors
  • Don’t make any statements that could be misinterpreted as offensive or inflammatory.
  • Avoid using jargon or acronyms to speak to a broader audience (e.g., “NATO”)
  • Remember, there is no one-size-fits-all approach – always tailor your message to the situation.
  • Develop a crisis communication plan that includes how to respond in an emergency.
  • Create a document with talking points and strategies for dealing with negative media coverage.
  • Maintain open lines of communication between your campaign team members so they can brainstorm together.
  • Monitor public sentiment about your campaign by staying active on social media platforms like Facebook, Twitter, and Instagram.
  • Use email marketing campaigns to reach out to potential voters who might be interested in what you have to offer
  • Monitor online polls for feedback from voters about which issues are most important or exciting to them.
  • Make sure you have a crisis communication plan in place
  • Have an emergency team ready to act at any time
  • Be transparent when it comes to explaining how you will handle the situation.
  • Create a clear message that is easy for people to understand and remember so they can share it with others.
  • Develop a crisis communication plan
  • Create an emergency response team to handle the situation
  • Ensure your campaign is in touch with government officials and other authorities on the ground, as well as local media outlets
  • Be prepared for misinformation by monitoring social media channels like Twitter and Facebook
  • Prepare for potential violence – create a safety plan that includes evacuation routes, security detail, etc., if necessary
  • Make sure you know what resources are available to you at all times (local law enforcement agencies, hospitals)
  • Respond quickly with a detailed explanation of how you will address their concerns
  • Be transparent by answering any questions from reporters or voters, even if you don’t like the question
  • Stay calm in challenging situations
  • Choose a spokesperson knowledgeable about the crisis and has good public speaking skills.
  • Be prepared to answer questions from the media with facts, not speculation
  • Stay on message- don’t get sidetracked by other issues or let your spokespeople go off-script
  • Check-in with your campaign team every day for updates and have a plan of action ready if things change quickly
  • Be prepared for anything
  • Be upfront and honest with the voters about what is happening
  • Keep your cool in front of the cameras, even if you are angry inside
  • Listen to both sides before making any decisions on how to respond to a crisis
  • Remain calm and collected
  • Don’t make statements that will give your opponent ammunition to use against you.
  • Be honest with the public about what is happening in the government, but don’t share sensitive information.
  • Put a statement on social media explaining your position on the crisis so voters know where you stand.
  • Be aware of the risks and threats to your campaign
  • Keep a positive attitude, even if things are not going well
  • Take responsibility for what you did wrong
  • Know when it’s time to apologize or make amends with people you have offended.
  • Ensure your staff is on board with the plan before implementing any changes.
  • Act quickly and decisively
  • Be transparent about the situation at hand
  • Give information to the public, but not too much or too little
  • Stay calm under pressure
  • Understand the crisis and its implications
  • Assess your campaign’s strengths and weaknesses
  • Create a strategy for managing the crisis that is best for you, your team, and your supporters.
  • Communicate with staff members on how to react in public
  • Be honest about what happened when answering questions from reporters or other media outlets
  • Identify what your organization’s goals are and make sure they align with the campaign’s objectives
  • Make sure you have access to all relevant information about the event that caused the crisis, including facts and figures, timelines, and any other pertinent details
  • Develop an internal response team by assigning roles: spokespersons, media liaisons, social media managers, public affairs officers (if available), lawyers (if needed)
  • Determine who will be communicating externally: spokespersons or designated surrogates. Media outlets? Social media channels? Bloggers? Election website updates? Press releases? External blogs/news sites for commentary on events surrounding the crisis
  • Be aware of the situation and know how to respond
  • Keep your message consistent and on-message
  • Don’t overreact, but don’t underreact either
  • Address the problem head-on promptly
  • Be honest and give the facts
  • Take responsibility for mistakes, but don’t apologize
  • Focus on what you can do to fix the problem instead of dwelling on it
  • Listen to your supporters and consider their advice when making decisions
  • Avoid talking about how other politicians are handling crisis communication in their campaigns.


Crisis communication is an essential part of any election campaign. However, political crises are unique and require careful attention to be handled effectively.

If you want more information on how we can help your next political crisis go smoothly or want some general advice for handling a future crisis, please get in touch with us today!

One way to get in touch is by filling out our online form on this site or give us a call at +91 9848321284. Let’s work together today!

Published On: November 20th, 2021 / Categories: Political Marketing /

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